Fusion Surveys

  1. What was the best part of Fusion Marketing?
  2. What would you change? Or what was the least beneficial part?
  3. What made this experience unique? What made it different then anywhere else?

Ashton Giaume

  1. The best part of Risdall Fusion is that they put us right to work. For the first time we weren’t treated like kids-we were treated like agency members. It was nice to work on real clients the second we stepped through the door.
  2. From a creative standpoint we would have really appreciated some training on the different programs and standards needed to send things to print. The School of Journalism doesn’t offer much training on the creative side, but more creative thinking. It’d be nice to get some formalized training on the programs and industry norms from the creative side.
  3. The people. We were up close and personal with the expert in the company and they were always ready and willing to help us. It was much appreciated.

Leclue Vang

  1. It was about two in the morning and the Creatives and I were brain dead, so we went out hunting for food and inspiration. Came back to the office at three and worked till seven.
  2. Rushing the creative process from week to week.
  3. Fusion was responsible for everything, everything and “everything”.

Emily Ray

  1. The best part of Fusion Marketing was the people and the experience. Everyone, employees and Fusioneers, were so helpful and great to work with. I truly learned so much from each person.
  2. If I could suggest something it would be to be more integrated with the Risdall employees. As busy as all of our schedules are I think that more social events or meeting with the employees would be beneficial.
  3. The unique part of this experience was that Fusion Marketing was completely student run. The thirteen of us came up with our ideas, ran them by our mentor and gave the presentation. It was truly a test of utilizing our classroom knowledge and applying it to the real world of advertising. It was truly a fantastic experience.

Diana Sharrow

  1. The best part was getting the experience of a real agency. I learned an incredible amount about what working in an agency is all about, and being able to experience that and learn and grown with twelve other people was a lot of fun.
  2. I would have liked to have been able to spend more time with all of the campaigns. I feel like we only got to scratch the surface with some of our concepts.
  3. We were responsible for reporting to real clients who gave us feedback on all of our work. We weren’t just helping out around an agency; we were actually crating ads and working with each other to create some really good advertising ideas.

Ana Viray

  1. Besides having access to any type of candy you could imagine, the best part was having the opportunity to work with real clients. It made things a bit more challenging but also more exciting. It also gave us real world experience.
  2. There was always a bit of struggle between the AE’s…we all wanted to be leaders and pitch the ideas to the client. It was hard to be fair and divide the work up evenly.
  3. Having the access to everything in the agency. Not only could we stay working till the wee hours in the office and had access to the network, we also could pick the brains of brilliant Ad Exec’s. I could write a novel of the amount of ad knowledge I was able to suck up is ten weeks.

Tia Wilkins

  1. Racing the office chairs up and down the hallway. Ha! Just kidding, we didn’t do that…but it sounds fun! The real best part was learning more from ten weeks at Risdall than any textbook or class taught me in four years. Really. The work was real, the clients had opinions, and it all came together in weekly, nerve-racking presentations.
  2. I’m sure some people would suggest more structure as a possible improvement. But I really liked the independence and space to sort things out ourselves; so I wouldn’t change that.
  3. The support from the Risdall employees is what made this experience unique. Also, the generosity from John Risdall. He showed us many of the perks of this business that go along with the hard work. Everyone involved was so knowledgeable and willing to share that knowledge with us. And thanks to Len I now know more about advertising and Vietnam.